it is that I have to be perfectly honest about this. 
There is too much at stake for one to venture now 
some kind of foolhardy hypothesis and theory 
about it. There’s just too much. It’s enormous. 
That’s how I answer the question. My hunch is that 
McLuhan will remain. It would be better if 
somebody could pick up his method. If I can find 
somebody anywhere with that method, I will pay 
attention and promote that. But I haven’t seen or 
heard anything with close to his approach. People 
have tried and not succeeded. Don’t fool around 
trying to be McLuhan, because you have to be 
really good.